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NON-GOVERNMENT BUSINESS

Ten Myths (and Ten Truths) About
Winning Non-Government Work:

Business leaders who have worked primarily for government clients often make assumptions about what it takes to be successful in winning work with clients outside the government...assumptions that turn out to be very wrong. This paper exposes many of these and presents plain truths in their place.

Key Benefits

  • Identifies several simple truths about what it takes to win non-government work
  • Examples illustrate key points
  • Prepares the reader for an assessment of current initiatives to win non-government work.

 
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