In today’s increasingly competitive marketplace, service
firms find it ever more challenging to create demand for their
services.
Demand
Creation initiatives proactively generate new business through highly targeted service offerings,
strategic marketing plans, senior management reviews, and partnership
management.
Effective
Demand Creation initiatives address these three broad areas:
- Service Offering Selection and Development
- Account, Competency Area, and Vertical Development
- Sales Leadership Development
This presentation lays out a framework and
the best-practices for service firms that have effective Demand Creation initiatives.
